In Ginza, When is a Mannequin not a Mannequin?
This was the window of Furla, the upscale Italian handbag shop in Ginza two weeks ago. There was a crowd of people around it! I peered through the throng just staring at the window, and then, lo and behold, the mannequin moved. It seems that Furla had hired live women – models – to show off their handbags.
There were four women in total, each more beautiful and still than the last. When they moved, it was just a slight position change so that shoppers wondered if it had happened or if the window was playing tricks on them.
I didn’t watch for too long, but it was just so fun and interesting – and wildly creative. I wonder how many more bags Furla sold that they might otherwise not have.