In Ginza, When is a Mannequin not a Mannequin?

This was the window of Furla, the upscale Italian handbag shop in Ginza two weeks ago.  There was a crowd of people around it!  I peered through the throng just staring at the window, and then, lo and behold, the mannequin moved.  It seems that Furla had hired live women – models – to show off their handbags.

There were four women in total, each more beautiful and still than the last.  When they moved, it was just a slight position change so that shoppers wondered if it had happened or if the window was playing tricks on them.

I didn’t watch for too long, but it was just so fun and interesting – and wildly creative.  I wonder how many more bags Furla sold that they might otherwise not have.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s