Sneak-peek Sunday!

My book, Lost With Translation, is due to come out from Discovery 21 publications sometime in the late fall.  Enjoy this little teaser!

This particular doozy is from the Diesel shop in Roppongi Hills. I checked carefully, and this is an actual Diesel Jeans Advertising campaign.  If you look on their website, they list their marketing campaign with their “smart is” and “stupid is” comments.  However, I think the campaign would be more effective if the words were spelled properly.

Check out the spelling on this one!

Just as a side note, I think Diesel, as a company, has some wildly interesting advertising campaigns.  A few months ago the front of this store read (in bright red blow-up letters, not written on the window, but displayed in the window) “Sex Sells. Unfortunately, we sell jeans.”  That one was spelled properly.

One thought on “Sneak-peek Sunday!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s